Increasing a website’s PageRank—marco internet marketing—delivers the benefits of a micro approach while positioning a website for long-term value. That’s because a micro approach to internet marketing—pay per click advertising, longtail keywords, affiliate advertising—does not deliver long-term value but rather short-term gains that are costly—both in time and money.

Sure a well execute pay-per-click campaign can deliver web traffic but as soon as the campaign expires, web traffic levels return to pre-campaign levels. Same holds true of advertising campaigns on popular media sites. Once the grossly expensive banner ad comes down, web traffic from that particular referral source is cut-off.

The trick of a successful internet marketing strategy starts with a foundation—an authoritative website with a high Google PageRank. Once the foundation is set, web traffic levels will grow exponentially.

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Here’s the Top 7 Ways a Website Gains Authority and PageRank

1. Content, Content, Content

Websites with minimal content are pooh poohed by Google. Google’s goal is to provide its users with the most relevant search results, which is code for content. Providing your customers and prospective customers with relevant, useful content should be your goal, also. As you create content, Google indexes those content pages. The more web pages indexed, the more Google thinks your website is industry authority.

2. Publish Content Regularly

The more often Google finds fresh, unique content on your Company’s website, the more Google thinks that content is useful to its users. Publishing content daily should be the cornerstone of business’ internet marketing strategy. That content can take many forms, but it is imperative Google sees frequent updates to your website as you try to increase your website’s PageRank.

3.  Link Building Strategies

The more useful and informative content you publish, the more people across the web are likely to link to the content.  Generating links via content is the organic link building strategy.  Companies should also manufacture links from other industry-relative websites, preferably with high PageRanks of their own.  Industry associations—locally, regionally and nationally—provide the best link value. Warning: Do not engage in a paid link building strategy. Google will severely penalize a website as this is a clear violation of the Quality Guidelines. 

4. Social Media

It’s no secret the web is going social and Google incorporates social media metrics into its algorithm. Like a website, simply having a Facebook page, Twitter account, YouTube channel, isn’t good enough. Google sees content shared across social networks as another quality indicator. The more people engage with your brand via social media networks, the more Google considers your website useful to its users.

5. Under the Hood of Your Website

Even if your business is actively doing the above mentioned ways to increase PageRank, there could be potential coding issues that are preventing your site from performing to its max potential. Ensuring a website is structured the right way, has the appropriate metatags, uses search engine friendly URLs and contains a sitemap are just a few of many coding factors to consider.  Avoid developing a website entirely in Flash.

6. Keyword Foundation

Don’t spend all your time over analyzing keyword data. Find a handful of terms relative to your industry and terms your customers would use to find your business online and capitalize on those.  Take a concentrated approach and try to rank for that handful of keywords instead of 50 or 100 keywords. Once your website’s PageRank gets into the 4-5 range, your website will trump other sites that may have a higher keyword density but lower PageRank.

7. Hire a Website Management Firm

Getting a max return on your website requires substantial time analyzing data, creating content, marketing that content and staying up-to-date on Google’s tweaks to its algorithm. Do not hire a firm that bills itself as an SEO firm or web design firm. SEO firms, at best, deliver on their promise to have your website rank for specific keywords. Problem is, after time another website will rank higher for those keywords and you’ll ask yourself, “What did we just pay for?” Web design firms, at best, will deliver a fully functional website. Problem is, a website’s value is derived from its performance—the ability to generate web traffic, capture visitor information and convert visitors into customers.

PageRank Success

If you execute these top 7 best ways to increase a website’s PageRank, in 6 months your website is likely to gain a PageRank of 4 or 5 and see an explosion in web traffic.

Once you’ve laid this PageRank foundation, your website becomes an asset, capable of delivering exactly the same benefits website service companies promise. The beauty is you don’t have to pay them.

You can execute any campaign on your own web properties for free and reach the maximum number of customers.